“A movie has to have a great opening. It must command attention…You don’t ever want to open a play at the top of your bent. But a movie should open at the top of it’s bent, it must, because this damn thing (points to the screen) is dead. The only living thing are the people sitting out here. It's a projected image, and you cannot bring the thing alive unless you seize the people at the beginning. The riderless horse has to come in.”

Orson Welles